1506 Creative City

1506 creative city is formed by eight old factories, including Jianguo factory, Jiantao factory and electric stove factory, 800 old dwellings, Nanfeng ancient stove with a history of 500 years and Shiwan park. It covers an area of 1000 mu, with a construction area of more than 800000 square meters. Nanfeng ancient stove area is a cultural walking block with the theme of pottery culture. It is a national 4A tourist attraction and will be built into a collection of culture, exhibition and tourism , creative industries and cultural art trading platform.

1506 Creative City

The original site of 1506 creative city is composed of eight old factories, including Jianguo factory and electric furnace factory, 800 old dwellings, Nanfeng ancient stove with a history of 500 years and Shiwan park group. It covers an area of 1000 mu, with a total of 300000 square meters of old factory buildings to be reconstructed and 500000 square meters of new dwellings to be built. Build an ecological city, creative city, ceramic culture city, leisure city and fashion city, and finally form an international, fashionable and avant-garde industrial creative city.

survey

brief introduction

1506 creative city is composed of 8 old factories including Jianguo factory, Jiantao factory and electric furnace factory, 800 old dwellings, Nanfeng ancient stoves with a history of 500 years and

Shiwan park has formed a group, covering an area of 1000 mu, with a construction area of more than 800000 square meters. Nanfeng guzao area is a cultural pedestrian block with the theme of pottery culture. It is a national 4A tourist attraction, and will be built into a park gathering culture, exhibition, tourism, creative industry and cultural art trading platform.

Since its establishment, the park has successfully held more than 800 large-scale activities such as the first China Ceramic Culture Festival, ceramic art exchange exhibition of China, Japan and South Korea, ASEAN intangible cultural heritage exhibition and China Creative Spring Festival. So far, it has attracted more than 300 enterprises, more than 300 cultural and creative shops and nearly 10000 people.

theme

1506 creative city adheres to the tenet that culture is the soul, industry is the root, and platform is the key. According to the principle of inheriting history, activating context, and creating new business vein, the old factory will be transformed into a new platform for industrial upgrading and urban transformation, and the chicken nest of the city will be transformed into a phoenix nest.

The park takes Nanfeng guzao cultural pedestrian block as the core and integrates ceramic culture, leisure tourism, creative exhibition, art trade and creative industry. Ceramic culture, leisure tourism and creative exhibition are the selling points, art trade is the key point, and creative industry is the core point; industry is the biggest highlight of Nanfeng ancient kitchen pedestrian street, culture is the starting point, and industry is the end point.

idea

With culture as the soul, industry as the root and platform as the key, we should promote the "culturalization" of industry.

First, industry is the root. Special attention is paid to building the industrial chain, and also to mining the local traditional culture on the basis of the original industry. There are two ways to develop creative industry: one is creative industrialization; the other is industrial creativity. Foshan's ceramic, textile, home appliances and other traditional residential industries are developed. We adapt measures to local conditions, adhere to the path of creative traditional industries, and start from the ceramic industry. Now more than 80 ceramic enterprise headquarters and corresponding ceramic production service enterprises have settled in. These enterprises have no pollution, forming a complete creative ceramic industry chain. At the same time, the creativeness of ceramic industry promotes the construction of ceramic culture and forms a benign interaction among industry, culture and environment.

Second, culture is the soul. The culture emphasized in the park is to excavate the local traditional culture, to promote the soft power of Chinese culture, to promote the internationalization of regional culture and the modernization of traditional culture.

Third, platform is the key. The park transforms the old factories into a platform for urban transformation and industrial upgrading. In the form of platform, culture and industry should be integrated to make it "nuclear fission". Use the platform to integrate the industrial chain, and then boost industrial upgrading and urban transformation.

operate

Industry investment

1506 creative city has formed three industrial chains

The first industrial cluster is the ceramic culture industry and ceramic industry. There are more than 30 advertising design companies, nearly 400 ceramic culture and art, antique art trading stores and artist studios, and more than 100 small and medium-sized ceramic enterprise headquarters, ceramic design, raw materials, import and export, advertising media and other enterprises related to the ceramic industry.

The second industry cluster is clothing industry. There are more than ten small clothing enterprise headquarters and design companies. By the end of 2010, there will be 40 or 50 garment related enterprises.

The third industrial agglomeration is producer services. There are dozens of software enterprises, more than 10 e-commerce companies, more than 20 finance, insurance, guarantee, investment companies, more than 20 law firms, accounting firms, human resources companies and other intermediary consulting agencies.

Service providers

First, reduce the operating costs of enterprises entering the park. The park reduces the operating costs of enterprises by building a public service platform. For example, a public procurement platform has been built to reduce the procurement cost of enterprises, and the daily necessities of enterprises entering the park can enjoy preferential prices through the procurement platform of the park. In 2010, more than 20 white-collar recruitment fairs have been successfully held in the park, so that enterprises can recruit local talents without leaving the park. The park has established the "creative city newspaper", including the "Taocheng newspaper", "ceramic net" and other media resources, to promote the park enterprises and build a public promotion platform. At the same time, because the park pays special attention to the integration of the industrial chain, basically the productive service enterprises are complete, and the information exchange is convenient. Enterprises can choose partners without leaving the park, and the living facilities are also very convenient, which also reduces the operating costs of enterprises.

Second, improve the production efficiency of enterprises entering the park. There are two ways in the park: one is to create a very relaxed, free and creative environment; the other is to create some different opportunities for talent exchange. The popular saying of the park is: create an interesting place, gather a group of interesting people, do some interesting things, earn some interesting money and live some interesting life. By 2010, even if white-collar talents in Foshan do not work in the park, they will go to the creative park regularly for leisure and exchange. Here they have their friends, the "taste" and "tune" they like.

Third, increase the business opportunities of enterprises entering the park. Build a public exchange platform, provide free lunch and dinner, hold brainstorming meetings, gather people together to communicate with each other, so as to achieve transactions and create business opportunities for everyone.

Fourth, build investment and financing platform to boost the development of enterprises in the park. The park has built an investment and financing platform, and has invested in three enterprises to be listed in the park; it has also invested 1 million yuan to set up an intellectual property protection fund, build an intellectual property protection platform, an international exchange platform, and so on.

Service makes money

There are three aspects of the park's operating income

First, in the short term, the income from rent and value-added services. The average rent plus management fee has increased by more than three times. The park's understanding of creativity is "to complicate simple problems, to simplify complex problems, in the final analysis, to make the price of products expensive".

Second, the medium-term value-added service revenue. The park has set up equity investment fund to invest in the enterprises in the park and incubate the small and medium-sized enterprises.

There are other paid services, which will also bring income.

Third, the long-term value-added of real estate.

Fourth, build cultural industrial park with old factory buildings to reduce investment risk.

achievement

The transformation mode of 1506 creative city was successfully selected as the case of best practice area of Shanghai World Expo. Due to its outstanding performance, the exhibition period was extended from the initial 7 days to 76 days, winning the silver award issued by the International Bureau of Expo.

Leadership care:

On November 13, 2010, Liu Yunshan, member of the Political Bureau and Standing Committee of the CPC Central Committee, and Wang Yang, member of the Political Bureau of the CPC Central Committee, inspected 1506 creative city

On November 13, 2010, Wu Jinglian, researcher of development research center of the State Council, inspected 1506 creative city

On January 29, 2011, former Vice Premier Wu Yi inspected 1506 creative city

On April 24, 2011, Chen Jinhua, former vice chairman of the CPPCC National Committee, inspected Nanfeng ancient stove

On May 8, 2011, Cai Wu, Vice Minister of propaganda and Minister of culture of the CPC Central Committee, inspected Nanfeng ancient stove

Honors:

Guangdong cultural (creative) Industrial Park

National 4A tourist attractions

Chinese cultural heritage base

National key cultural relics protection units

Hometown of ceramic art in Guangdong Province

Key construction projects of Guangdong Provincial Government in 2010

Guangdong industrial design demonstration base

Guangdong small business start up base

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Address: No.12 Heping Road, Chancheng District, Foshan City, Guangdong Province

Longitude: 113.080807

Latitude: 23.005976

Transportation information: take Metro Line 4 (Huangcun direction) at north or South Metro Station of University City, transfer to line 5 (Jiaokou direction) at chebei south, transfer to line 1 (Xilang direction) at Yangji, transfer to Guangfo line at Xilang, take Kuiqi Road station, exit C and walk to