Gao Ting

Seth Godin

Seth Godin

(born on July 10, 1960), is the author of a series of business monographs since the late 1990s, and is also a speaker. Its first best seller was a book about franchise marketing. Ting has written many books, including some that have nothing to do with marketing. However, Gao Ting is most famous for his marketing philosophy. His works in this field include:

The big red Fez, eMarketing, permission marketing, survival is not enough, company evolution, releasing the idea virus, sneezing marketing, purple cow, freeprize Inside all marketers are liars the big moo the small is the new big

background

In 1982, Golding graduated from Tufts University with a degree in computer science and philosophy and an MBA in marketing from Stanford Business School. From 1983 to 1986, he was a brand manager at spinnaker software. In 1995, Gao Ting founded yoyoyodyne, one of the earliest online marketing companies. In 1998, he sold the company to Yahoo. As part of the deal, Gao Ting became Yahoo's vice president in charge of franchise marketing. Gao Ting also worked as a columnist for fast company magazine. In the second half of 2005, Gao Ting launched a website called squidoo.

work

Gao Ting has written many books, including some that have nothing to do with marketing. However, Gao Ting is most famous for his marketing philosophy. His works in this field include: the big red Fez, e-marketing, permission marketing, volunteers take the bait, survival is not enough, company evolution, releasing the idea virus, sneezing marketing, purple cow Freeprize inside all marketers are liars the big moo the small is the new big

idea

Gao Ting's idea combines three elements. First of all, with the end of the TV industrial complex era, marketers lost control of the advertising crowd and timing. Secondly, in a market where consumers are more dominant, marketers must show greater respect for consumers; marketers should not abuse electronic information, use fraud, and keep their promises. Finally, Gao Ting asserts that the only way to promote an idea is to make it stand out. Gao Ting calls the people who promote creativity "sneezers" and the promoted creativity "idea viruses". He called those outstanding products or services "Purple cattle". Gao Ting is famous for his unique, vivid and vivid speech style, and has a large number of followers. His blog is very popular. Gao Ting is also enthusiastic about public welfare activities. In 2005, he launched the "loud bull" project, organized 32 famous or budding thinkers in the business field to write a book together, and donated all the royalties to charity, with a total donation of 200000 US dollars. Gao Ting's new project squidoo also aims to make it easier for ordinary people to support philanthropy. The website donates 5% of its annual revenue directly to charities, and encourages users to donate one page of royalties to their favorite charities.