Ma Congling

Ma Congling

Ma Congling is an associate researcher, master supervisor, doctor of industrial economics, director of Beijing Tourism Society, and expert of national festival special committee of Chinese anthropology and ethnology research association.

Profile

In 2008 and 2011, he was a visiting scholar of University of California Berkeley and University of Thessaloniki in Greece. His academic expertise is tourism economy and tourism policy. He has presided over and participated in nearly 30 projects entrusted by the Chinese Academy of Social Sciences, the National Tourism Administration, the Macao SAR government and local governments. In recent years, it mainly focuses on tourism economy, festival exhibition, rural tourism and cruise tourism.

Main achievements

"Festival tourism in China: theoretical analysis and case interpretation", co-author of "festival activity planning and organization management", "tourism development process and policy evolution in Northeast Asia and Southeast Asia", translation of "tourism sociology", "ecotourism policy and planning", "tourism and leisure industry: shaping the future", etc., thesis "urban tourism brand: index system and evaluation"《 Reflection and evaluation on the current situation of China's tourism planning, international division of labor of cruise tourism industry and China's competitive strategy, etc.