LV Bowang

LV Bowang

Lu Bowang, President and chief analyst of Zhengwang consulting, is an MBA from the Australian Graduate School of Business Administration (AGSM). He once worked as an analyst in Greater China for an Internet research company affiliated to A.C. Nielsen. Mr. LV Bowang is famous for his rigorous work style and keen insight in China's Internet industry. The research report he presided over and wrote was highly praised by the industry. The survey data and conclusions were widely reported by the associated press and other foreign news media, and were recommended and quoted by analysts of Citibank, Morgan Datong and other famous investment banks. Lu's industry reviews and analysis are often reported and quoted by it and financial media at home and abroad.

Personal profile

Basic information

Working organization: Zhengwang Consulting Co., Ltd

Title: founder and President

Personal profile

Lu is an MBA from the Australian Graduate School of business administration. Before returning to China, he worked as an Internet analyst in Greater China for an Internet research company owned by A.C. Nielsen. After returning to China, he founded Beijing Zhengwang Consulting Co., Ltd. He is engaged in the analysis, consultation and media planning of Internet, it and telecom industry. He has written articles for China Computer News, 21st century economic report, it manager world and other media. He has made expert comments on CCTV's economic half hour, Internet age, dialogue and other columns for many times, and has written more than 30 analysis and comment articles.

Lu Bowang, a senior Internet analyst in China and a former senior research consultant of CNNIC, is famous for his rigorous work style and keen insight in China's Internet industry. CNNIC China search engine market survey report 2005 and CNNIC China C2C online shopping survey report 2006, hosted and written by Mr. LV Bowang, are highly praised by the industry. The survey data and conclusions are widely reported by the associated press and other foreign news media, and recommended and quoted by analysts of Citibank, JPMorgan Chase and other famous investment banks.

Company profile

Beijing Zhengwang Consulting Co., Ltd. focuses on the field of China's Internet and telecom value-added services. With rigorous scientific spirit, fair and objective principled position and meticulous and pragmatic working attitude, it provides market research, industry research and strategic consulting services for practitioners, investors, relevant government departments and industry associations.

The market survey report on search engine users and the survey report on search engine advertisers published by Zhengwang consulting are widely quoted by the associated press, the Wall Street Journal, business week, Forbes and the domestic mainstream it financial media, and are cited by investment banks to make rating adjustments on the stocks of China's Internet listed companies.

We are looking forward to paying close attention to the development status and trend of China's Internet and China's telecom market, capturing hot issues in the market, conducting market research, and publishing market research reports regularly or irregularly to help practitioners and investors make accurate and timely decisions. The market investigation of Zhengwang consulting adopts rigorous and scientific investigation methods, designs investigation schemes, collects samples, processes data, sums up investigation conclusions and writes investigation reports with the investigation means closest to the real market situation.

Zhengwang consulting uses scientific market research methods, insight into the Internet and e-commerce industry, overall vision and a deep grasp of the competitive strategic relationship to help Internet enterprises formulate enterprise development strategy, marketing strategy and investment and merger strategy.

Industry view

Electronic Commerce

The year of 2007 is almost over. In this year, China's Internet should be said to be a very important year in the development history of China's Internet for more than ten years. In this year, we can generally see that the first point of most concern is Alibaba's listing led by Jack Ma. Almost overnight, China's Internet has a market value of more than 20 billion US dollars Enterprises, the 20 billion dollar large enterprises, no matter what kind of definition, will not be small and medium-sized enterprises. This is China's e-commerce, and the e-commerce color of the Internet has suddenly become heavy. The earliest Chinese Internet, we have always said that it was entertainment, young people's, noisy, or news, media, that is, Internet e-commerce. It has never played a particularly important role in the Internet. Today, in 2007, Ma Yun's Alibaba group let us see the rise of China's Internet e-commerce sector, which is a very exciting thing.

competition among enterprises

In addition to e-commerce, we can also see that Baidu's share price on NASDAQ once reached US $400, and Baidu and Tencent have surpassed the market value of US $10 billion one day. We didn't even dare to think about it two or three years ago. Of course, as soon as Alibaba goes public, it will exceed 20 billion US dollars, which we can't imagine. Baidu and Tencent had exceeded the market value of US $10 billion in the first half of this year. In particular, Baidu has achieved a year-on-year growth of more than 100% for more than ten consecutive quarters. In the growth of an enterprise, 100% year-on-year growth for more than ten consecutive quarters over such a long period of time is rare in Chinese history, and it is also very rare in Internet enterprises. When it comes to search, Google China started in the second half of 2006. By 2007, it should have done a very good job in product localization. Although many of us may not feel it, in my opinion, Google has done a very good job in product localization, which has actually laid a foundation for effective competition with Baidu in the future. If Google China does better in marketing, brand and localization, it may become a favorable competitor of Baidu in the future.

Olympic theme

In 2007, there is another important theme of the Internet, which is the Olympic theme. Next year's Olympics will bring a huge opportunity to China's Internet news websites and media websites. So Sina, Sohu, Sina and NetEase have launched the Olympic development strategy one after another. What we see now is his initial Olympic Strategy. It has been more than half a year since the opening of the Olympic Games. We will soon see that these websites are making great efforts to launch a very fierce competition. The competition between them will determine who can win in the online advertising market in the next few years. More importantly, the Olympic Games will bring a new challenge to our overall Chinese online advertising Huge promotion and improvement, so what we are seeing now is only a very preliminary picture, and we may see a more exciting development next year. In the field of online games, a typical event is that Shi Yuzhu led the giant group to make such an online game enterprise with a market value comparable to Netease, Shanda and Jiucheng in two or three years. It should be said that it is rare in the success history of Chinese enterprises. This year, four online game enterprises in China went public These four online game companies, in addition to Shi Yuzhu's giant, also include Jinshan, including Netdragon, including the perfect world. In addition to Shi Yuzhu's giant, they have also made a big reform in the marketing means of online games. We see Jinshan company. It took eight years for Jinshan company to finally push the company to go public. In fact, we are all happy for Jinshan company, and they have finally come to the market As a representative of Chinese national software enterprises, they are very hard-earned.

influential man

If you want to see the enterprises and figures of the year 2007, I think many people may be the same as me, the first one is Jack Ma and Jack Ma's Alibaba. Maybe until Ma Yun's Alibaba goes public, there may be many people who don't know enough about Alibaba, and they will have a kind of cognitive bias towards Ma Yun, for example, Ma Yun talks big. In fact, behind this understanding, I don't think people care enough about the development of Alibaba. Our media didn't catch such an enterprise. The enterprises with a market value of 20 billion US dollars just emerge. They don't care enough, pay enough attention to it, study it and understand it. I think it has a lot to do with it. In fact, if we say that Ma Yun is a big mouth CEO, we are misled by Ma Yun. We can think about it. Since Alibaba was founded in 1999, it has been developing by a large margin every year. However, it seems that we are more concerned about internet entertainment news. And we don't pay enough attention to how Chinese enterprises realize Internet applications and how China's economy connects with the Internet, which means that our media and the public may give Ma Yun a particularly big development opportunity, that is, they quietly start e-commerce.

Praise Ma Yun

I admire Ma Yun in the following aspects: first, among the leading figures of the Internet, whether they are entrepreneurs or professional managers, I see very few people who have a global vision. We may often meet more CEOs of the Internet. They want to be the largest in China, but I seldom see people who say that they want to be the top three Internet companies in the world Strong. I believe that in the first half of this year, when Ma Yun said this, there will be a lot of people who want to make a big statement for him.

Alibaba has now entered the top three Internet companies in the world. Many people may have the same view as me, because Alibaba's B2B market value has exceeded 20 billion US dollars. Now the world of the top three