julia

julia

Julia, female, doctor, associate professor of Ningxia University.

Personal experience

Education background: 1. From 1999 to 2003, majored in Business Administration of Ningxia University, obtained a bachelor's degree; 2. From 2003 to 2006, majored in enterprise management of Capital University of economics and trade, obtained a master's degree; 3. From 2011 to 2014, majored in marketing management of Wuhan University, obtained a doctor's degree; 4. From June 2012 to September 2012, visited the marketing department of City University of Hong Kong work experience: 1.200 From January 2007 to September 2014, assistant professor and lecturer of School of economics and management, Ningxia University; 2.associate professor of School of economics and management, Ningxia University from September 2014; 3.deputy director of Department of business administration, School of economics and management, Ningxia University from June 2016.

Lecture course

1. Management, undergraduate education 2. Market Research and forecasting, undergraduate education 3. Management communication, undergraduate education

Research direction

Marketing, consumer behavior

academic achievements

Works: Shao XiangNeng and Zuo Li, editor in chief, you yanru and Zhu Liya, deputy editor in chief, 2012: new theory of commodity economy (Volume 3), China financial and Economic Publishing House; Huang Jing, editor in chief, Zhu Liya participated in (writing chapters 2, 3 and 16), 2014: brand marketing, Second Edition, Peking University Press paper: Huang Jing, Zhu Liya (corresponding author), Zhou Nan, 2014: enterprise marketing Research on the influence mechanism of microblog information on the image evaluation of home, management world, No.9, Julia, Huang Jing and Tong Zelin, 2014: a review of the influence of entrepreneurs' front-end behavior on brand, China soft science, No.1, Huang Jing, Julia and Xiong Xiaoming, 2014: what does entrepreneurs' microblog write, commercial economy and management, No.2, Julia and Yong Shaohong, 2014: Comparative study on the value structure of Confucian "righteousness profit" and Western "wealth", Ningxia Social Sciences, no.1.zhu Liya, Wang Xingang, Yong Shaohong, 2014: review and Prospect of entrepreneur image research from the perspective of consumers, business age, no.6.tong Zelin, Huang Jing, Zhang Xinrui, Zhu Liya, Zhou Nan, 2015: a comparative study of entrepreneurs' public morality and private morality behavior Consumer response: the cultural influence of differential order pattern, management world, No.4, Huang Jing, Lin Tao, Julia, Zhang Youheng, 2015, the influence of entrepreneur's language style on Entrepreneur's image, Journal of marketing science, No.2, Yong Shaohong, Julia, 2013, profit organization behavior and loss organization behavior: an out of role behavior model with Chinese characteristics and its empirical study, management world Journal of science, No.1, Julia, 2013: Exploration of practical teaching reform of management course in Colleges and universities, education and teaching forum, No.1, Julia and Yong Shaohong, 2011: analysis of internal response mechanism of corporate social responsibility, Hunan Social Sciences, No.1, Julia, 2010: building a comprehensive moral hazard prevention system for managers, Hunan Social Sciences, No.1 Zhu Liya, Du Huibin, 2010: preliminary study on the road of developing low carbon economy in China, agricultural science research, No.3, Zhu Liya, an Chunhua, 2009: Some Thoughts on accelerating the development of rural public utilities in Ningxia, agricultural science research, No.1, Zhu Liya, Yang Mingzhe, 2008: Strategic Choice of cross border M & A of China's oil enterprises from Porter diamond model, Ningxia Social Sciences, no.6, Julia and Yang Mingzhe, 2008: analysis of market segmentation in database marketing, China collective economy, No.22, Julia, 2007: Discussion on the theory of MBO, Hunan Social Sciences, no.6, scientific research project, NSFC project, viral marketing communication in the context of social media Research on strategy and mechanism: from the perspective of dual system information processing theory "(71562027), presided over, under research, soft science project of Ningxia Autonomous Region," Research on the correlation between enterprise information and brand performance ", presided over, under research, philosophy and social science project of Ningxia Autonomous Region," Research on Ningxia origin image and wine brand competitiveness ", presided over, under research, philosophy and social science project of Ningxia Autonomous Region“ Research on the characteristics of organizational citizenship behavior of Hui employees ", presided over and concluded the project of National Natural Science Foundation of China," Research on the transmission mechanism of the dynamic impact of unexposed corporate response strategies on consumer behavior in mass crisis "(71462028), participated in the project of National Natural Science Foundation of China," jiayanyixing: Research on the beneficial social behavior of national public officials "(71561021), participated in National Natural Science Foundation of China, national characteristics of Entrepreneurs: A Study on the behavioral characteristics of ethnic minority entrepreneurs -- Taking Hui as the starting point (71162013), participated in and concluded the National Natural Science Foundation of China, national psychological contract: the construction and model of enterprise organizational culture in ethnic minority industries -- Taking Hui as an example (71162013), participated in, Completed National Natural Science Foundation project, "benefit organization behavior and damage organization behavior: two-way dimensions of employees' out of role behavior based on Chinese characteristics and Research on characteristics of Hui employees' out of role behavior" (70962009), participated, completed

Honorary awards

Research on the influence mechanism of entrepreneurs' microblog information on their image evaluation (corresponding author), won the first prize of the 13th Ningxia social science outstanding achievement award in 2015. the paper "review of the impact of entrepreneurial behavior on brand" (the first author), won the third prize of the 13th Ningxia social science outstanding achievement award, 2015. research on the influence mechanism of entrepreneurs' microblog information on their image evaluation (the first author), won the first prize of excellent paper in 2014 annual meeting of China University Marketing Research Association, 2014. the paper "analysis of internal response mechanism of corporate social responsibility" (first author), won the third prize of the 12th Ningxia social science outstanding achievement award, 2013. thesis "be a person" or "do things"? Research on the impact of entrepreneurs' microblog on consumers (corresponding author), won the second prize of "Xinglu biqun Award" at the 2012 annual meeting of Hubei Marketing Association, 2012.