King Kang

King Kang

Kanghong is a famous brand in Asia. In 2014, he joined Bayer Group, with brand influence as far as 10 countries. It has been 22 years since 2018. He is the leading brand of "drug Dandruff" in China, and ranks first in the OTC market share and sales volume in China.

Brand culture

Brand concept: care for health with science and technology, make life more beautiful

Brand image: unswervingly pursuit of health, a firm confidence, a powerful force

Honors

In 2012, Kangwang ranked 18th in China's OTC brands

In June 2012, Kangwang was awarded the third place in the external use category of China's OTC industry in 2012 by China OTC Association

Kangwang lotion was once again listed in the "healthy China · 2012 list of Chinese drug brands" and won the top three of Chinese dermatology drug brands

2011 Asia brand annual award was awarded as "top 10 industry brands with consumer satisfaction"

In 2011, the 18th China International Advertising Festival was awarded "Great Wall Award for advertisers" and "Golden Award for marketing communication"

"2011 brand China Golden score Award" in 2011 brand China general evaluation list

Best brand marketing award in 2010

In 2010, it was recognized as "China famous trademark" by the State Administration for Industry and Commerce

In 2008, it was recognized as "China famous trademark" by the Supreme People's court

Top 500 Asian brands in 2007

In 2006, it was recognized as "China famous trademark"

In 2003, it was recognized as "famous trademark of Yunnan Province"

In 2000, it was listed in the "national key trademark protection list"

Company profile

Dianhong Pharmaceutical Group, formerly known as Sino US joint venture Kunming Dianhong Pharmaceutical Co., Ltd., was established in 1997 by Dianhong natural pharmaceutical factory and American Dadong enterprise. It inherits all the business of Dianhong natural pharmaceutical factory registered in 1993 and has always been controlled by the Chinese side. In 2012, Kunming Dianhong Pharmaceutical Co., Ltd. was transformed into Dianhong Pharmaceutical Group Co., Ltd.

Through continuous brand building, "Kangwang", the main brand of Dianhong pharmaceutical, with its wide reputation and influence, has been jointly recognized as "China's well-known trademark" by the State Administration for Industry and Commerce and the Supreme People's court, and also listed as "Asia's most valuable top 500 brands". The group's products with reliable quality and exact curative effect have won the favor of many patients. Including "Kangwang hair lotion" which is known as "Dandruff expert", and "pikangwang" which is known as "skin disease killer", and "Dane Fukang Decoction" which is a well-known gynecological product.

On November 3, 2014, Bayer Group officially acquired Dianhong pharmaceutical, which ranked 193 in the Fortune 500 list released on July 19, 2018.

Kangwang products

Kangwang hair lotion (compound ketoconazole hair lotion) is a professional medicine for the treatment of dandruff and scalp itching. It has the triple effects of removing dandruff, relieving itching and protecting hair.

Triple effect

Desquamation

Kangwangfayong lotion contains powerful antifungal drugs, which can directly act on the fungi, quickly and thoroughly kill the fungi causing dandruff, and fundamentally treat dandruff.

relieve itching

The anti itching effect is good. When dandruff appears, it is often accompanied by symptoms such as scalp itching. Kangwangfa shampoo contains powerful anti itching and anti allergic drugs, which can quickly eliminate scalp itching.

Hair care

Kang uses shampoo to add hair and hair conditioner. While removing dandruff and relieving itching, it also has a good softening, nourishing and nursing effect on hair.

Trademark dispute

During 2004-2008, Yunnan Dianhong Pharmaceutical Co., Ltd. and Shantou Kangwang Fine Chemical Co., Ltd. had a dispute over the use right of "Kangwang" trademark. On December 20, 2008, the Supreme People's court ruled that Shantou Kangwang Fine Chemical Co., Ltd. infringed the exclusive right of category 5 "Kangwang" well-known trademark of Yunnan Dianhong Pharmaceutical Group Co., Ltd. by using the word "Kangwang" on shampoo products.

The Supreme Court held that the fact that Dianhong pharmaceutical No. 1130744 "Kangwang" registered trademark is well-known is not controversial. Shantou Kangwang uses the word "Kangwang" as a trademark in its unregistered shampoo products, which is enough to mislead the public and cause the interests of the well-known trademark owner to be damaged. Shantou Kangwang's reason that the extended use of the trademark does not constitute infringement is untenable. Finally, the Supreme Court rejected Shantou Kangwang's retrial application and confirmed that the well-known trademark of Dianhong pharmaceutical No. 1130744 medicinal lotion "Kangwang" should be protected across categories.