Li Guangdou

Li Guangdou

CCTV brand consultant, famous brand strategy expert, founder of brand competitiveness school, founder of Huasheng Zhiye · Li Guangdou brand marketing organization.

Li Guangdou, a graduate of the school of journalism of Fudan University, once served as vice president of the graduate Association of Fudan University. He represented Chinese college students in the Asian college debate held in Singapore and won the championship. Since 1990, Li Guangdou, who was born in the front line of marketing, has been engaged in marketing and brand planning. He has served as a perennial brand strategy and marketing advertising consultant for dozens of famous enterprises in China. He has experienced the development of Chinese brands since the reform and opening up. He has rich experience in brand building and marketing, and has been rated as a man of the year influencing the marketing process in China.

Profile

CCTV brand consultant

Famous brand strategy expert

Influential figures in China's marketing process

Founder of brand competitiveness school

Founder of Huasheng Zhiye · Li Guangdou brand marketing organization

2014 top 500 Chinese lecturers

Since 1990, Li Guangdou has been engaged in marketing and brand planning. He has been the perennial brand strategy and marketing advertising consultant of Yili Group, Mengniu Dairy, Guangri elevator, Minsheng pharmaceutical, Guyue Longshan, China Merchants Bank, Changhong, Delphi, Xilinmen Group, etc. He has experienced the development of Chinese brands after the reform and opening up, and has rich brand value Construction and marketing experience.

Areas of expertise

Marketing, marketing strategy, planning consultation, advertising and public relations

Good at industry

Electronics, banking, dairy

Personal experience

Since 1990, Li Guangdou has been engaged in marketing and brand planning. He has successively served as a regular brand strategy and marketing advertising consultant for Yili Group, Mengniu Dairy, Guangri elevator, Minsheng pharmaceutical, Guyue Longshan, China Merchants Bank, Changhong, Delphi, Xilinmen Group, Tsingtao beer and other famous enterprises in China. He has experienced the development of Chinese brands after the reform and opening up, and has great significance He has rich experience in brand building and marketing, and won the outstanding merit award of China's planning industry.

Li Guangdou was born in the front line of marketing and was rated as a man of the year who influenced the marketing process in China.

The financial and entertainment talk show "Li Guangdou observation" was started by the famous strategic expert Li Guangdou, and has been broadcast online in Youku, iqiyi, Tencent, etc. since June 18, 2015.

work experience

He graduated from the school of journalism of Fudan University. In 1988, he participated in the Asian college debate held in Singapore on behalf of Chinese college students and won the champion. He once served as vice chairman of the graduate Association of Fudan University. In 1995, he visited the United States as a member of the Chinese advertising delegation.

Since 1990, he has been engaged in marketing and advertising planning. He has served as a perennial marketing and advertising consultant for more than ten famous enterprises in China. He has experienced the development of Chinese brands since the reform and opening up. He has rich experience in Chinese advertising and marketing, and has won the silver award of National TV advertising. The chronicle of ten years of China's planning industry contains many classic cases of Li Guangdou's planning.

Main achievements

Li Guangdou graduated from the school of journalism of Fudan University and served as vice president of the graduate Association of Fudan University. He once represented Chinese college students in the Asian college debate held in Singapore and won the champion.

He has been rated as a man of the moment in China's marketing process.

Main works

Career next to President

The complete book of new tactics of commercial war

Brand Secrets: basic principles of advertising planning

7 practices of excellent brand

Deciphering creativity

Expansion: what makes multinational companies

"Brand competitiveness" and "how to make the brand rise rapidly - complete decryption of CCTV golden segment advertising bidding"

Interposition: a new brand marketing strategy to subvert competitors

Brand war: the last opportunity left by globalization for China

Emotional marketing: how to make consumers fall in love with your brand

Promotion: China's brand revolution

Story marketing: the most popular brand model in the world

Brand Fetishism: the consumption code of the upper class

All staff brand management

Devil marketing

Shang Jie San Guo

Shangjie dream of Red Mansions

Event marketing: popular marketing art

Shengshi Weiyan: microblog marketing project

Presidential War: Obama's Political Marketing

Counter cycle: the survival law of enterprises in depression

"Tear down the wall: the whole network revolution"

Sharing economy

Social crowdfunding

Super net red

Big country and few products

Areas of expertise

Since 1990, he has been engaged in marketing and brand planning. He has been the perennial brand marketing and advertising consultant of Yili, Mengniu, China Merchants Bank, Guyue Longshan, Xilinmen, Changhong, Delphi and other famous enterprises in China. He has been rated as the wind Cloud Figure influencing China's marketing process, and has been the EMBA brand scholar of Peking University, Tsinghua University, Shanghai Jiaotong University and Xiamen University Professor, with rich experience in brand building and marketing.

He is the general manager of Beijing Huasheng Times Advertising Co., Ltd., one of China's top ten planners, the founder of brand competitiveness school, and the consultant of CCTV advertising department. Participated in and instigated the marketing war between China's VCD and dairy industry, and was rated as one of the 25 people who influenced China's marketing process.

Its successful masterpieces include: star advertisement of XIAOBAWANG learning machine, CCTV "Yili Cup" my favorite Spring Festival Gala program selection activity, "Mengniu: beautiful grassland my home" advertisement and "Mengniu: special milk for Chinese astronauts" event marketing, etc.

His works include: second only to the president's career, complete book of new strategies of business war, brand Secrets: basic principles of advertising planning, seven practices of excellent brand, decrypting creativity, expansion: what multinational companies rely on, brand competitiveness, etc. "Win sell: enterprise solution of brand strategy and marketing innovation", "win sell: brand strategy and marketing innovation" and other audio-visual materials.

Brand concept

Brand competitiveness is the most lasting core competitiveness of an enterprise. The foundation of brand construction is brand strategy, and the core of enterprise strategy is also brand strategy.

Marketing must keep pace with the times and keep pace with consumers

It's hard to get ahead if you follow suit. Only when you put in a seat can you have a chance!

Marketing is to fall in love with consumers, and brand is to make consumers fall in love with you

The brand does not ascend, the competition does not have the opportunity!

The brand is vivid because of the story

Advertisement works

"Little overlord learning machine"

·

Looking forward to success

"Little overlord learning machine"

·

Xiao'er Lang Shang Xue Tang

"Aido VCD"

·

Jackie Chan's Kung Fu

Yili ice cream

·

Looking for friends

Yili milk powder

·

The wind blows the grass to see the cattle and sheep

Mengniu pure milk

·

Beautiful grassland my home

Mengniu pure milk

·

There is only a good mother in the world

Ancient Yue Longshan

·

Chen Baoguo bamboo forest drinking

Xia Jin dairy

·

The whole family is happy

Related news

media coverage

Changjiang Business Daily: Li Guangdou designs advertising slogans for Wuhan

Tibet Business Daily: Li Guangdou, the first person of Chinese brand, talks on "story marketing" in Lhasa (July 10, 2012)

Li Guangdou, the first person of Chinese brand, visited Yingxue lecture hall (March 30, 2011)

Zhongzhixin furniture invites Li Guangdou to talk about brand marketing (March 30, 2011)

Li Guangdou thinks the overseas strategy of American brands is effective (March 30, 2012)

Li Guangdou of NetEase Finance: using stories to enhance the competitiveness of Chinese clothing brands (March 30, 2011)

Li Guangdou of hexun.com: a new mode of enterprise marketing -- advertising without money (March 30, 2011)

Li Guangdou, Southeast Morning Post: long term operation for brands like marriage (March 30, 2011)

2010 China's best commercial books list (September 30, 2010)

Li Guangdou's brand marketing organization reappears "Fengyun list" (September 20, 2010)

Li Guangdou attended the award presentation of Hubei economic man of the year and delivered a keynote speech at the first summit (August 20, 2010)

Li Guangdou looks forward to the future of Chinese Baijiu capital (December 19, 2009)

Li Guangdou predicted the emergence of international brands in the industry at the China Solar Energy Summit (December 15, 2009)

Li Guangdou's interpretation of "Post Crisis Era" in Marketing China Forum (November 21, 2009)

Huasheng Zhiye won the honorary title of "top ten most trusted marketing organizations of entrepreneurs" (November 28, 2009)

Microblog becomes popular

Li Guangdou's microblog has created a new term: mild style. At 14 o'clock in September 27, 2011, the signal equipment failure of Xintiandi Station on line ten of Shanghai led to the operation of the relevant sections by manual scheduling. The two vehicles collided between Yu Garden and Laos Simon in the way of operation. 271 people were injured.

At 2:14 a.m. today, Li Guangdou (microblog), a brand consultant of CCTV, uploaded a screenshot. In the screenshot, the news studio column of CCTV news channel is reporting the accident of Shanghai subway collision. "A slight rear end collision occurred on Metro Line 10," the title of the report said "The birth of a new term: light rear end," Li wrote on his microblog

With the emergence of Li Guangdou's microblog, the word "mild" instantly became popular on the Internet. Many netizens forwarded Li Guangdou's microblog and commented with "mild" style: I'm slightly bored, I'm slightly depressed, I'm slightly upset, I'm slightly aging, and I'm going to be slightly crazy.

After Yao Chen saw this news, he also said "mild forwarding." Pan Shiyi (Weibo) is right