Wu Alen

Wu Alen

Wu Alen was born in Huanggang, Hubei Province in 1977. Graduated from the Journalism Department of Huazhong University of technology in 1999, he is a well-known financial writer. He has worked for Global Entrepreneur, Caijing magazine and Beijing Youth Daily. He has written 10.5 billion Legends: Huang Guangyu and his empire of Gome, opening China's lock: China's way of transnational management consulting, and entrepreneurial man Genghis Khan.

Career Portfolio

From July 1999 to February 2000, reporter, youth weekend Department of Beijing Youth Daily

Interview Liu Chuanzhi, founder of Lenovo, Zhang Chaoyang, founder of Sohu (first interview with domestic media), Wang Zhidong, founder of sina, Li Kaifu, then president of Microsoft China Research Institute, and economists such as Mao Yushi. Among them, the article "I like this clerical error:" Digital Beijing "with an exclusive interview with Negroponte won the second prize of National Youth newspaper good news award and communication category.

2000.02-2001.10 reporter, Caijing magazine

The report covers the circulation of household appliances, semiconductors, films and other industries. Among them, the report about the monopoly of taxi industry in Beijing is an earlier report that caused shock to the industry.

2001.10-2005.12, reporter, Global Entrepreneur Magazine

It involves reports and work in many industrial fields. In the past year, he also served as the editor in chief of the entrepreneur life edition of the magazine.

The first biography of Huang Guangyu, the founder of Gome in China, was published by CITIC publishing house, reprinted 10 times, and published in traditional Chinese in Taiwan, Hong Kong and Macao as well as in Korean.

2006.3-2006.7 full time writing

He wrote the book "unlock China: the way to China for transnational management consulting". He and his assistant spent one month interviewing and investigating the leaders of the most important management consulting companies in China, and wrote the book, which was published by CITIC publishing house in September of that year.

2006.12-2007.10 senior reporter, Southern Weekend fortune Edition

He worked as an investigative reporter for the newspaper. A number of survey reports, such as "the secret world of Henan's richest man" and "the paranoid dream of jade tycoon", topped the popular list in the reader survey

2009.12-2010.12 director, company and industry section, Caijing magazine

After the personnel earthquake happened in Caijing at the end of 2009, he returned to Caijing as a firefighter to take charge of the Ministry of industry and economics. Within a short period of time, the plate quickly returned to the level. He also took the lead in leading the operation of Geely's acquisition of Volvo and an exclusive interview with Li Shufu.

Since 2011, he has been a freelance writer and publisher.

Create a publishing brand "joy road", brand purpose: To explore a happy life. The first work of huanxidao, Genghis Khan, was launched at the end of August 2011 and sold exclusively by Dangdang.

Main works

Legend of 10.5 billion: Huang Guangyu and his Gome Empire

Legend of 10.5 billion is the author's most influential work. After its publication, it was reprinted eight times in China and exported to Taiwan, Hong Kong and Korean. In 2001, the author of this book first disclosed the inside story of Huang Guangyu's wealth creation in the influential Global Entrepreneur Magazine in China. He was the first reporter to conduct in-depth interviews with Huang Guangyu in China. Since then, with the help of several in-depth talks with Huang Guangyu himself and nearly 30 interviews with the home appliance industry and Gome, this book has exclusively exposed the secret of Gome's rise and Huang Guangyu's huge family business, and disclosed Huang Guangyu's iron reform and its various influences in Gome in the past three years, as well as his odyssey journey in the capital market.

Opening China's door: China's way of transnational management consulting

On the basis of this, Wu and the senior management of the multinational company wrote the book. This paper mainly describes the development experience of multinational management consulting organizations in China since the early 1990s, the collision, exchange and mutual influence between multinational consulting companies and Chinese business circles, and the views and ideas on the development process and current situation of Chinese enterprise management from the perspective of multinational consulting company leaders.

This is a comprehensive scan of McKinsey, Roland Berger, Kearney, BCG and other international strategic consulting giants, as well as international IT consulting giants such as Bibo, Accenture, Deloitte, IBM and so on. Through their special perspective of dealing with Chinese enterprises, we can see the process of improving the management awareness and skills of Chinese enterprises. It is also the first book on the management consulting industry based on a comprehensive interview with senior executives of multinational consulting companies.

Economist Wu Jinglian commented on the book: "this book scans the activities of transnational management consulting industry in China. Chinese entrepreneurs will be able to learn from it and get their own promotion."

Business man Genghis Khan

"Entrepreneurial man Genghis Khan" is a unique biography of Genghis Khan. It is an entrepreneurial apocalypse. It is a story about Genghis Khan's "entrepreneurship" and Mongolia's "company" expansion. It is also an encyclopedia about entrepreneurship, execution, expansion, boss, marketing, internationalization and family business. This book was written by the famous financial reporter Wu Allan for five years, and it was planned and built by Beijing huanxidao culture company. It was published by Southern publishing house in August 2011 and released by Beijing hengtongtang Culture Communication Co., Ltd.

This book, written by the author Wu Allan, traces back to the historical sources of Persia, Mongolia, Central Asia, Europe and China. It was brewed for five years. It explores Genghis Khan's little-known spiritual world and reveals the significance of Genghis Khan to modern people. Every word in the book comes from the understanding and interpretation of real history.

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